Peter Loeb
Founder & Principal
Peter Loeb has spent his career building technology companies at the intersection of media, behavior, and human performance. He began as a product executive at Sega and Electronic Arts during the formative years of the video game industry, then founded HEAT.NET, one of the first online multiplayer gaming networks.
He subsequently founded a music recommendation engine — an early application of machine learning to personal taste — that operated alongside and competed with early streaming services. He later founded Lionrock Recovery, a telehealth platform for substance use treatment, which he built and operated for fourteen years before its acquisition.